2010 – The Year of the Ankle Biter?

Small digital shops kick sand back in the face of BIG ad agencies, then run.

With all the success of little shops taking down work for major brands, the big question is when will the cronies for large AOR alphabet agencies yell “kick his ass Sea Bass!!!” and mount a major offensive in this newly created competitive arena?

Pepsi has seen the light as have other brands which is sure to have Madison Avenue looking for a clean pair of BVD’s.

“But does the absence of an advertising agency in the chosen lineup portend the rise of smaller, production-focused shops in traditional advertising? Already, PepsiCo has made waves by tapping shops such as Firstborn to handle its Sobe account, and Huge to handle a piece of its Pepsi business.”

At Bigfish we have already started planning for a counter offensive and set up round-the-clock guards at all the entryways to the agency, added a second firewall to our computer system and have enough dry food and water to last three months. “If they think they’re going to come after us they’ve got another thing coming,” said Joe Pizzimenti, owner of Bigfish. “If any big AOR even looks at us, we’ll kick their “Snobby Brand” so hard they’ll be wearing it for a hat,” he adds.

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